What is the value of 3D, Motion Graphics and animation?

Statistics from a Forbes article

  • 69% of consumers prefer watching a short video to learn about a product or service. - Serpwatch

  • Video content is 50 times more likely to drive organic search results than plain text. - Omnicore

  • Adding a video to marketing emails can boost click-through rates by 200-300%. - HubSpot

  • 84% of marketers have reported a direct increase in sales after they started using video marketing for their brands. - Wyzowl

  • 92% of video marketers reported that video gives them a positive ROI - Wyzowl

Explain complex products

3D animation is really helpful for explaining complicated products. Giving the ability to bring life into products, open into the mechanics, an do things that isn’t possible in the real world. This makes it easier to understand the features of the product, how it functions, and the value to your customers. You can also see how it fits into real-life situations, which helps you understand where and how to use it.

Creating awareness

Creating awareness of your product or service is often one of the most important parts of marketing. If nobody knows you, they can’t buy from you. If you think about an AIDA model, Awareness is at the top of the funnel. This is the part designed to grab your audience's attention, and 3d and animation is a fantastic tool for that. Since you have the ability to design and create imagery that stands out, is unique, and can speak to your target audience.
This can be used to create a film for an existing product to make potential buyers aware, it can be used for a product that is in the making, to create hype and feedback before the launch.

Features & Benefits

Why should your potential customers buy from you? What does your product or service do that benefits them?
A feature is a quality or tangible attribute that defines the product or what the product does. So what is the features of your product? - Tangible features often have intangible benefits: "This feature enables this corresponding benefit. What does your product features benefit?

Show don’t tell

Since animation is visual, it is always a key rule to show something if you can instead of writing it. Humans are visual; we understand an image much quicker than we do reading a paragraph. Another strength of 3D and animation is that you can be very intentional about what you are showing. Cut out the fat. Show exactly the problem your product or service is solving. So you can leave potential customers with an impactful image they remember and a solution they can envision for their own business.

Stand out

Crafting videos that are both distinctive and captivating is undeniably among the top strategies for a brand to distinguish itself. A well-crafted 3D product animation video can give a competitive edge by giving your business a sense of uniqueness. This can position your brand as up-to-date or modern, capable of keeping pace with evolving trends. Importantly, this can attract more potential customers to your company.